One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast!
One prime example is the amazing rise in artificial intelligence (AI) that we’ve seen during 2023. This phenomenon will continue to evolve and impact all areas of marketing in 2024.
Marketing also changes due to consumer behavior and the external environment. While global growth is set to be modest and inflation is likely to cool, according to the OECD, consumers will still be cost-conscious. Also, most people are likely to seek out brands that show they are doing something for the good of society, and not just their bottom line.
There’s a lot to do to succeed in 2024, but if you know the trends coming down the line, it’s easier to plan, strategize, and get ahead of the competition.
